Connecting Through Design

Connecting Through Design

Objective:

To create a visual identity for Readify to evoke the emotions and feelings of an avid book reader

Story:

Readify is Digital publishing House with an Android App that publishes short, On-the-go stories across romance, humour, crime, horror sci-fi genres.

"Bridging the gap between the business of design and the design of business."

Approach:

Reading on Digital Medium isn't new, but short, on-the-go stories is a novel concept. To attract the readers attention, the creative team at Digital Latte came up with concepts that users feel while reading a book.

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